Bellevue Student Ministry Identity Project

A few months ago, the decision was made to update the identity of the Bellevue Student Ministry (where I work). A new vision had been cast for the ministry: "To lead students in becoming authentic followers of Jesus Christ through community, disciple-making, and action." My goal was to incorporate this new vision (namely, the three components of "community, disciple-making, and action") into the new identity. So, I began to work on the logo (quite a daunting task). It didn't take long before the text portion was complete. I decided to go with the font Museo for the BSM identity project. Museo is so crisp and clean - very modern. It is a font that is taken seriously, but it is playful at the same time. Museo was the perfect fit for the project! The logo itself, however, proved to be more difficult. How do you visually represent these three huge and important concepts? After months of experimentation, brainstorming, meetings, and discussions, I arrived at this:

Now, at first glance, it may be hard to discern the meaning behind the logo. That is why I shall explain it with a picture and some words:

This is the logo in separated form. Notice that the disciple-making portion shows the multiplication process of one person (or, in this case: "red dot") pouring their life into two people ("dots"). Community is represented with a simple circle. Action is conveyed with three dots forming an arrow (implying that this ministry intends to get outside of itself and serve somebody).

With the logo complete, the next phase of the identity project began: a new communication package. Everything was updated: letterhead, envelopes, business cards, notecards, postcards, and even a small card with information about the ministry. Here is the entire communication package:

Here are a couple of close-ups:

letterhead, postcard, postcard envelope

information card, business card, notecard

While being challenging, this was also a really fun project. I really appreciate the amount of freedom that was given to me and the support and help of so many people.
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