Pops Vs. Pups & Vintage Logos

Recently finished up a couple of identity projects for Swift Creek out in Midlothian, VA.

The first is for a girls-night-out type of event.

Made a logo:

An announcement:

And a web banner for their website:

The next event was a guys event. A father-vs.-son athletic challenge type deal. Same type of package:

Swift Creek: Go! Cleveland Brochure

Designed a brochure for Swift Creek Baptist for a summer missions camp: a combination of a summer camp and mission project (pretty cool idea). The vision conveyed to me was to create something that was "fun, but still geared towards missions." I wanted the brochure to be colorful and a little "whimsical" ("fun") with a touch of sophistication ("but still geared toward missions").

My designs have always tended to come out pretty clean-cut, but with this brochure I turned a corner in that I took some chances I don't normally take. What I ended up with is some chaos within a clean-cut template. Pretty interesting process for me. Now let's check out the design:

Front Cover of the brochure/logo:

Inside of the brochure (once it's opened up):

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Wallpaper of the Month: December

Is your desktop boring?
Have you resorted to pictures of cute pets to bring some life to your background?

Well, my friend, if your desktop wallpaper has been there longer than your grandma's kitchen wallpaper, it's time to spruce up your computer screen by joining my Wallpaper of the Month Club. Membership to the Wallpaper of the Month Club is free and easy: just check out the blog at the beginning of every month and get a great wallpaper that captures the spirit of the month it is named after. Satisfaction (might be) guaranteed!

Ergo, ladies and gents, I give you: "December."

[Click the image to view full-size. Then right click and select "Save As"]

Check back next month for (you guessed it!): January!
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Bellevue Student Ministry Identity Project

A few months ago, the decision was made to update the identity of the Bellevue Student Ministry (where I work). A new vision had been cast for the ministry: "To lead students in becoming authentic followers of Jesus Christ through community, disciple-making, and action." My goal was to incorporate this new vision (namely, the three components of "community, disciple-making, and action") into the new identity. So, I began to work on the logo (quite a daunting task). It didn't take long before the text portion was complete. I decided to go with the font Museo for the BSM identity project. Museo is so crisp and clean - very modern. It is a font that is taken seriously, but it is playful at the same time. Museo was the perfect fit for the project! The logo itself, however, proved to be more difficult. How do you visually represent these three huge and important concepts? After months of experimentation, brainstorming, meetings, and discussions, I arrived at this:

Now, at first glance, it may be hard to discern the meaning behind the logo. That is why I shall explain it with a picture and some words:

This is the logo in separated form. Notice that the disciple-making portion shows the multiplication process of one person (or, in this case: "red dot") pouring their life into two people ("dots"). Community is represented with a simple circle. Action is conveyed with three dots forming an arrow (implying that this ministry intends to get outside of itself and serve somebody).

With the logo complete, the next phase of the identity project began: a new communication package. Everything was updated: letterhead, envelopes, business cards, notecards, postcards, and even a small card with information about the ministry. Here is the entire communication package:

Here are a couple of close-ups:

letterhead, postcard, postcard envelope

information card, business card, notecard

While being challenging, this was also a really fun project. I really appreciate the amount of freedom that was given to me and the support and help of so many people.
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Eccentric Photography

Nothing like a logo design project over Thanksgiving. Anna White (my girlfriend) needed a logo for her photo blog, so - to keep our relationship on good terms - she chose me to create it.

With the title of Eccentric Photography, we wanted something bright and colorful and...eccentric! Anna had the idea (which I thought was genius) of creating multiple logos with various color schemes. Here is my favorite version, as well as two alternates:

 

  

This is the banner for her blog:

And finally, here is what the logo looks like on a photo:

Check out Anna's blog for more great pics.


Happy Thanksgiving!

Swift Creek - Refuel

Recently finished a logo for my friends at Swift Creek in Virginia. This logo is for their once-a-month outreach event called "Refuel." Lately, I have been trying to make letters and words convey the meaning that spell out. "Refuel" was a perfect candidate to do this:

Here is the black-and-white version:

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More posts about Swift Creek: [Crossfire] [Elevate Design Process] [Elevate]

Girls Reality Tour - Program Insert

The ladies of Girls Reality Tour have their first girls conference this weekend. Since we intentionally made the Program Book generic (so it could be used at multiple conferences), an insert with specific information was necessary for this particular conference in Richmond, Kentucky. I was responsible for the layout of the information, font selection, and overall design (mostly on the cover).

The finished product is a black-and-white insert. Grab a piece of computer paper, now fold it in half (where it's fat, not skinny) - this is all the insert is.

Here is the cover (look familiar?...except the location and date are present this time)...

This is what you see when you open it up...

And on the back...

Thanks to the GRT-gals and hope the conference goes great!

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See previous posts about Girls Reality Tour [Program Book]