Pops Vs. Pups & Vintage Logos

Recently finished up a couple of identity projects for Swift Creek out in Midlothian, VA.

The first is for a girls-night-out type of event.

Made a logo:

An announcement:

And a web banner for their website:

The next event was a guys event. A father-vs.-son athletic challenge type deal. Same type of package:

Swift Creek: Go! Cleveland Brochure

Designed a brochure for Swift Creek Baptist for a summer missions camp: a combination of a summer camp and mission project (pretty cool idea). The vision conveyed to me was to create something that was "fun, but still geared towards missions." I wanted the brochure to be colorful and a little "whimsical" ("fun") with a touch of sophistication ("but still geared toward missions").

My designs have always tended to come out pretty clean-cut, but with this brochure I turned a corner in that I took some chances I don't normally take. What I ended up with is some chaos within a clean-cut template. Pretty interesting process for me. Now let's check out the design:

Front Cover of the brochure/logo:

Inside of the brochure (once it's opened up):

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Wallpaper of the Month: December

Is your desktop boring?
Have you resorted to pictures of cute pets to bring some life to your background?

Well, my friend, if your desktop wallpaper has been there longer than your grandma's kitchen wallpaper, it's time to spruce up your computer screen by joining my Wallpaper of the Month Club. Membership to the Wallpaper of the Month Club is free and easy: just check out the blog at the beginning of every month and get a great wallpaper that captures the spirit of the month it is named after. Satisfaction (might be) guaranteed!

Ergo, ladies and gents, I give you: "December."

[Click the image to view full-size. Then right click and select "Save As"]

Check back next month for (you guessed it!): January!
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Bellevue Student Ministry Identity Project

A few months ago, the decision was made to update the identity of the Bellevue Student Ministry (where I work). A new vision had been cast for the ministry: "To lead students in becoming authentic followers of Jesus Christ through community, disciple-making, and action." My goal was to incorporate this new vision (namely, the three components of "community, disciple-making, and action") into the new identity. So, I began to work on the logo (quite a daunting task). It didn't take long before the text portion was complete. I decided to go with the font Museo for the BSM identity project. Museo is so crisp and clean - very modern. It is a font that is taken seriously, but it is playful at the same time. Museo was the perfect fit for the project! The logo itself, however, proved to be more difficult. How do you visually represent these three huge and important concepts? After months of experimentation, brainstorming, meetings, and discussions, I arrived at this:

Now, at first glance, it may be hard to discern the meaning behind the logo. That is why I shall explain it with a picture and some words:

This is the logo in separated form. Notice that the disciple-making portion shows the multiplication process of one person (or, in this case: "red dot") pouring their life into two people ("dots"). Community is represented with a simple circle. Action is conveyed with three dots forming an arrow (implying that this ministry intends to get outside of itself and serve somebody).

With the logo complete, the next phase of the identity project began: a new communication package. Everything was updated: letterhead, envelopes, business cards, notecards, postcards, and even a small card with information about the ministry. Here is the entire communication package:

Here are a couple of close-ups:

letterhead, postcard, postcard envelope

information card, business card, notecard

While being challenging, this was also a really fun project. I really appreciate the amount of freedom that was given to me and the support and help of so many people.
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